Norm

ISO 20671:2019 en

Brand evaluation - Principles and fundamentals

49,02 59,31 Incl BTW

Over deze norm

Status Definitief
Aantal pagina's 12
Gepubliceerd op 01-03-2019
Taal Engels
ISO 20671 specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This standard may be used in internal and external brand evaluation.

Details

ICS-code 03.140
Engelse titel Brand evaluation - Principles and fundamentals

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