Norm

ISO/DIS 19731:2016 en

Digital analytics and web analyses in market, opinion and social research - Vocabulary and service requirements

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Over deze norm

Status Ontwerp
Aantal pagina's 25
Commissie Marktonderzoek
Gepubliceerd op 01-04-2016
Taal Engels
This International Standard specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It develops the criteria against which the quality of such services can be assessed and evaluated. This International Standard applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves. This international standard applies to digital and web analysis research activities such as: - understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions; - online metered panels, e.g., on-going measurement of web visitation via meters installed on panelists’ desktop, mobile or tablet devices; - tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement; - social media analytics which collect, aggregate, and analyse online comments such as supplied by Twitter and Facebook, and user-generated content such as blogs, forums and comments on news sites or other sites. This standard should be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and OTT devices as well as IoT devices where applicable.

Details

ICS-code 01.040.03
03.020
03.100.20
Nederlandse titel Digital analytics and web analyses in market, opinion and social research - Vocabulary and service requirements
Engelse titel Digital analytics and web analyses in market, opinion and social research - Vocabulary and service requirements

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