Norm

NEN-ISO 19731:2017 en

Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements

79,70

Over deze norm

Status Definitief
Aantal pagina's 17
Commissie Marktonderzoek
Gepubliceerd op 01-06-2017
Taal Engels
NEN-ISO 19731 specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It provides the criteria against which the quality of such services can be assessed and evaluated. This document applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves. This document applies to digital and web analysis research activities such as: - understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions; - online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists’ desktop, mobile or tablet devices; - tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement; - social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites.

Details

ICS-code 01.040.03
03.020
03.100.20
Engelse titel Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements

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